{"id":271292,"date":"2025-03-04T16:29:15","date_gmt":"2025-03-04T15:29:15","guid":{"rendered":"https:\/\/www.barcelonacapitalnautica.org\/?p=271292"},"modified":"2025-03-04T16:34:37","modified_gmt":"2025-03-04T15:34:37","slug":"gran-impacto-economico-y-social-de-la-copa-america-de-vela-en-barcelona","status":"publish","type":"post","link":"https:\/\/www.barcelonacapitalnautica.org\/es\/gran-impacto-economico-y-social-de-la-copa-america-de-vela-en-barcelona\/","title":{"rendered":"Gran impacto econ\u00f3mico y social de la Copa Am\u00e9rica de Vela en Barcelona"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La 37\u00aa edici\u00f3n de la Copa Am\u00e9rica de Vela, celebrada en Barcelona entre los meses de agosto y octubre de 2024, ha tenido un impacto econ\u00f3mico positivo para la ciudad y Catalu\u00f1a. Seg\u00fan el estudio <strong>\u00abImpacto Econ\u00f3mico y Social en Catalu\u00f1a de la Celebraci\u00f3n de la 37\u00aa Copa Am\u00e9rica de Vela, Barcelona 2024\u00bb<\/strong>, elaborado por la Universidad de Barcelona (UB) a petici\u00f3n de la Fundaci\u00f3n Barcelona Capital N\u00e1utica (FBCN), cada euro invertido por las administraciones ha generado una facturaci\u00f3n de <strong>17,9 euros<\/strong>, con un retorno fiscal de <strong>3,3 euros<\/strong> por cada euro de gasto p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El informe estima un impacto econ\u00f3mico total en Catalu\u00f1a de <strong>1.740 millones de euros<\/strong>, con una contribuci\u00f3n al PIB de <strong>1.034,2 millones<\/strong> y la creaci\u00f3n de <strong>12.872 puestos de trabajo equivalentes a tiempo completo (ETC)<\/strong>. Solo en Barcelona, el impacto se ha cifrado en <strong>663,8 millones de euros de PIB<\/strong> y <strong>8.510 puestos de trabajo<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los sectores m\u00e1s beneficiados han sido la hosteler\u00eda, el comercio y las actividades profesionales, cient\u00edficas y t\u00e9cnicas, que han concentrado <strong>el 50% del impacto total<\/strong>. Adem\u00e1s, el gasto del p\u00fablico asistente ha sido un factor clave, representando el <strong>57% del impacto directo<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan el informe, el evento ha registrado <strong>1,8 millones de visitas y 460.819 asistentes \u00fanicos<\/strong>. La valoraci\u00f3n global de la experiencia ha sido muy positiva, con una nota media de <strong>8,8 sobre 10<\/strong>. Los visitantes extranjeros han dado una puntuaci\u00f3n media de <strong>9<\/strong>, mientras que los residentes en Barcelona la han valorado con un <strong>8,5<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una encuesta realizada a 1.012 residentes de la ciudad revela que el <strong>50,1% considera la Copa Am\u00e9rica muy o bastante beneficiosa<\/strong> para la imagen de Barcelona y el deporte, y el <strong>41,6% la ve positiva para la econom\u00eda<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El an\u00e1lisis coste-beneficio del evento indica un <strong>ratio de 1,54<\/strong>, demostrando que la Copa Am\u00e9rica ha sido rentable, ya que por cada euro invertido se han generado <strong>1,54 euros de beneficio econ\u00f3mico-social<\/strong>. Adem\u00e1s, la competici\u00f3n ha tenido una fuerte cobertura medi\u00e1tica con <strong>954 millones de visualizaciones internacionales<\/strong> y un <strong>incremento del 37% de audiencia<\/strong> respecto a la edici\u00f3n anterior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El estudio tambi\u00e9n destaca el legado que deja la Copa Am\u00e9rica en la ciudad, con <strong>mejoras urban\u00edsticas<\/strong> en el frente mar\u00edtimo, la revitalizaci\u00f3n de barrios costeros y el fomento de los deportes acu\u00e1ticos. En el \u00e1mbito tecnol\u00f3gico y empresarial, la competici\u00f3n ha impulsado el crecimiento del sector tecnol\u00f3gico, las startups y ha atra\u00eddo inversiones internacionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, se han acelerado tres grandes proyectos: el <strong>Parque de Tecnolog\u00eda Mar\u00edtima de Barcelona<\/strong>, el <strong>hub de innovaci\u00f3n BlueTechPort<\/strong> y el <strong>centro Barcelona Mar de Ciencia<\/strong>, que consolidar\u00e1n la ciudad como un referente de la econom\u00eda azul y la investigaci\u00f3n mar\u00edtima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En definitiva, la celebraci\u00f3n de la Copa Am\u00e9rica en Barcelona ha supuesto un impulso econ\u00f3mico, tur\u00edstico y medi\u00e1tico para la ciudad, con un retorno positivo que confirma su rentabilidad e impacto a largo plazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pod\u00e9is consultar el informe <a href=\"https:\/\/www.barcelonacapitalnautica.org\/es\/fundacion\/transparencia\/\">aqu\u00ed<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La 37\u00aa edici\u00f3n de la Copa Am\u00e9rica de Vela, celebrada [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":269563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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